In current times, content is king, and the beginning of great content is with the appropriate keys. Using AI-based tools such as ChatGPT to automate the process of SEO, a marketer or an SEO can save time, reduce the number of research and content creation activities, and enhance relevance and engagement. Why ChatGPT is Changing the Landscape of Keyword Research The traditional procedure of keyword research was considered to be labour-consuming, as it implied the intensive use